AMOSU COUTURE

PRESS RELEASE

Amosu Couture are proud to announce the world first 24 Carat Gold BlackBerry 9900 before its realised on the market. We continue to build, combine and push our boundaries in exploring luxury and technology for our clients.

The touch screen handset now has a touch of gold. Blackberry wasn’t wrong when they said it’s the ultimate in style and substance.

The 24 Carat gold is compelled around the bezel giving it a distinct look. As we say at Amosu couture “stand out from the crowd”.

The handset is now available to pre order on http://www.amosucouture.com/products.php?cid=1 and retailing at £999 (further options are available in white, yellow or platinum gold or encrusted in Swarovski or diamonds, each can be personalised with your name or company logo engraved on the back)

Be one of the first to get your hands on the 24 carat gold blackberry 9900. You can also request for an handmade leather, python or crocodile case to match your phone, custom made to your specification.

AMOSU COUTURE

Amosu Couture customisation of gadgets such as blackberry’s, iphones, ipads, amazon kindle’s, etc plated in 24ct. Mirror hardened gold, rose gold, etc. amongst other things.
http://www.amosucouture.com/

Norma Ishak

 

NORMA ISHAK PRESENTS THE NEW A/W 2011 COLLECTION OF HANDMADE SCARVES

(New York, NY, July, 2011) - NORMA ISHAK is a label dedicated to creating hand-made accessories in distinctive patterns and vivid color palettes. The products are handcrafted using only the rare and luxurious materials.

Over the past 30 years, Norma has built an incredible collection of rare yarns from across the globe. Today, she handcrafts many of her scarves from these vintage one-of-a-kind yarns from her personal collection.  

Norma and her trusted team of craftsman hand-knit all of the scarves in the collection, whether they are one-of-a-kind or production pieces. To Norma, style is individual and cannot be replicated. Each being handmade and custom designed; every piece has a story, a detail unlike any other, and a tale for the woman that is to call it her own.

The A/W 2011 collection is very romantic and features opulent, one of a kind, handcrafted pieces that are completely unique. The new collection would be best described as classy and cutting edge.

THIS SEASON’S NEW PRODUCTS TO THE COLLECTION INCLUDE:

The Soirée  – is a classic with vintage detailing and French lace.

The Doublé  – is a double-sided hand-knit scarf featuring a silk side and a mohair side.

La Muse – is the ultimate oversized cap for winter warmth, available in wool/silk blend and 100%pure wool.

For more information, please contact:

Valerie Mouawad

www.NormaIshakLookBook2011.com

pr@normaishak.com

www.normaishak.com

786.325.9553

PEGGY LAURENCE

Pochette B in green with a touch of pink-lavender python skin and matching Swarovski stone
800€

 

Pochette B in pink python skin with matching Swarovski stone
800€

 

Pochette B in blue python skin with matching Swarovski stone
800€


http://www.peggylaurence.com

Paris

Exotic Skins And Fine Leathers 
Handbags

Made in Paris, France

 

CAVIAR & CASHMERE

FOR IMMEDIATE RELEASE
Introducing Caviar & Cashmere Luxury Lifestyle Line
A New Interpretation of Modern Luxury:
Made of the Finest Quality of Mongolian Cashmere for the Well-Traveled Clientele
LOS ANGELES, CA.,25 May 2011-- Caviar & Cashmere, a new luxury lifestyle company
formed in 2011, launches an inaugural line of 100% pure cashmere products to be sold on their
e-commerce website. The brand consists of 100% pure Mongolian cashmere products, featuring
a five-category collection consisting of throws, baby blankets, robes, travel sets and scarves.
The style savvy, luxury lifestyle cashmere brand is proud to offer their clientele a diverse line of
products at many price points and plys. Whether homeowners are in need of a thinner 6-ply
cashmere throw to be used in the summertime, or a thick 12-ply throw to keep warm in the
winter, Caviar & Cashmere carries a large range of plys at many price points that work with
every season and budget.
Rich in details, the product line uses the finest quality Mongolian cashmere with modern takes
on classic designs. Whether it is their cable knit travel set, perfect for the avid jet-setter seeking
comfort while in the air, a woman wanting a lightweight robe that still offers warmth, or a
wedding guest seeking the perfect wedding gift, Caviar & Cashmere’s products offer timeless
style and versatility. The season’s palette is rendered in a plethora of neutrals, dark creams and
rich taupes; steeped from the design duo’s interpretation of worldly aesthetics.
About Caviar & Cashmere
Caviar & Cashmere derives its roots from a mother-daughter team out of Malibu, California,
whose love for luxury would inevitably be realized with a line of high quality cashmere products.
Marilyn Chase, an interior designer with over 25 years of experience, and her daughter, Caitlyn
Chase, a luxury lifestyle and fashion writer, both decided they wanted to share their passions and
design a line of high quality pure cashmere products. Caviar & Cashmere marries traditional
handmade artisanship with contemporary cutting-edge designs.
With a true understanding of luxury, Caviar & Cashmere produces unparalleled quality cashmere
that can be relished and enjoyed for many years. Caviar & Cashmere strives to embody luxury in
every way - having each item be a premier product of imagination, hard work, and passion.
For Media Inquiries:
Caitlyn Chase, Owner & Designer
Caviar & Cashmere
310-429-5563
caitlyn@caviarandcashmere.com
http://www.caviarandcashmere.com

CAVIAR & CASHMERE

Caviar & Cashmere dreams.

Beautiful creating beautiful. 

That is what I think of when I think of the beautiful cashmere line, Caviar & Cashmere. 
 Beautiful designers creating beautiful things. 

Caviar & Cashmere, a mother-daughter team, whose love for luxury would inevitably be realized 
with a line of high quality cashmere products. 

Marilyn Chase, an interior designer with over 25 years of experience who is a former model, 
and her daughter, Caitlyn Chase, a luxury lifestyle/fashion writer who has worked for 944 Magazine 
as well as a model, both decided they wanted to share their passions and design a line 
of high quality pure cashmere home products. 

Caviar & Cashmere marries traditional handmade artisanship with contemporary cutting-edge designs.

I had the privilege of sitting down with miss Caitlyn recently to discuss her new launch 
of the C&C line, inspirations, trends and naughty Malibu memories!
 Enjoy xx

NB: Where did the name "Caviar and Cashmere" come from?

CC: When starting my luxury blog in early 2010, I wanted to find a name that was synonymous with luxury. I thought of two of my favorite luxury items, caviar and cashmere, and decided that what better to signify indulgence than those two rarities?


NB: What is your material made from?
CC: Our luxurious cashmere comes from the underfleece of the small and extraordinary Cashmere goat in Mongolia and China. In order to survive the harsh winters and torrid summers, the Cashmere goats have developed an undercoat beneath their longer and rougher outer hair that consists of the softest and finest fibers in the world. Caviar & Cashmere uses only the best and finest fibers, which have gone through various processes to ensure the highest, purest, and richest quality. Our excellent cashmere is transformed into luxurious lifestyle products, all of which are produced through a combination of sophisticated technology, a profound knowledge of luxury, and a commitment to the highest possible quality in the final product.

NB:  Who is your style icon?

CC: I like to mix and match high and low items and play around with fashion. I dress depending on my mood and how I feel that day; sometimes I want to be classic and sophisticated like Audrey Hepburn and sometimes I feel more bohemian à la Kate Moss.

NB: Coffee Bean & Tea Leaf? Or Starbucks? 

CC: I’m a Coffee Bean girl. I love their English Breakfast Tea Latte with Soy - I love sipping it in the morning while doing computer work in my Caviar & Cashmere robe.

 

NB: What was the inspiration behind the line?

CC: The inspiration behind Caviar & Cashmere comes from the different cities I have visited all over the world. Each city is uniquely different, inspiring me through its history, art, design, fashion, and culture. Every piece in my collection is named after a city I have been inspired by in my travels.

PARIS cashmere throw blanket, $899

VENICE cashmere throw blanket, $495

NB: Are you influenced by music, photography, travel, etc? 

CC: If so, what are some of your specific inspirations from other art forms or interests?

I have always been very curious about different cultures and societies. Since I can remember, I have drawn inspiration from the world - whether it was a person I met in Israel who touched me or an ancient structure in Rome that caught my eye, I have been drawn to the special characteristics in people and places that make them unique. I studied Sociology in college just to gain a deeper knowledge and understanding about the world we live in.

NB: Do you follow trends at all, or go along with what you feel works for you?

CC: I’ve never been one to follow trends. My closet is like my own little fashion world where I can retreat to and reflect on my feelings. When I come out, my outfit reflects my mood. If I am happy and giddy, I may wear a gauzy sundress with wedges. If I am feeling a little introverted and contemplative, I’ll throw on an oversized sweater, scarf, flats and skinny jeans.

NB:  If you could live in another era, which one would it be?

CC: I would have loved to live in the 70’s. I look back on the old photos of my mom and dad, and they look so ethereal and jovial, as if they did not have a care in the world. I think I would have been very content listening to the Beatles in my Cadillac Coup De Ville.

Caitlyn's mom Marilyn (and business partner) and her Dad circa 1970's.

I LOVE this photo of them! So beautiful. 

Marilyn Chase also modeled, she has such classic beauty don't you think! It's obvious where Caitlyn gets her flawless looks and killer style from! I guess the apple didn't fall far from the tree!

NB: What are the 5 key pieces every girl needs for Spring 2011?

CC: I love the 70’s sense of inhibition and freedom - billowy blouses, flared denim, bright colors, slinky gowns, and high wedges are all you need this Spring.

NB: What trend needs to fall off the face of the earth and never come back?

CC: My friends and I love to reminisce about embarrassing trends. We are always laughing about the funny styles we used to shamelessly wear. If skorts never come back in style, I can safely say I would not miss them!

NB: Being a fellow Malibu-ian, where in Malibu is the naughtiest thing you've done? No need to tell me what is was. Just where ; ) 

CC: The naughtiest thing I did in Malibu was sneak out of my parent’s house in high school to go to parties at Little Dume. I never drank or did drugs, but I wanted to be out with my friends past my 11PM curfew. We had a lot of fun down there! 

(for a glimpse of Malibu's private Little Dume beach we all grew up on I decided 
to add this little clip from TalkBoyTV x Sicky Dicky to entertain you some more lol)

Some shots of the ever beautiful and kind Caitlyn Chase...gorgeous isn't she?!
Make sure you head over to Caviar & Cashmere for some luscious cashmere goodies. 
I can not wait to get a cashmere robe, throw and travel set! 

"I’ve never been one to follow trends. My closet is like my own little fashion world where I can retreat to and reflect on my feelings" - Caitlyn 

For more of Caviar and Cashmere and Caitlyn,

 make sure to check out their Twitter, Facebook and Blog!

Caviar & Cashmere:  

http://www.caviarandcashmere.com

Lorre White, The UHNW Luxury Market Expert & The Only International Luxury Media Personality

Most people know Lorre White as “The Luxury Guru”, the media icon.  Lorre is on TV, Radio and Magazines with educational /entertainment information about the luxury sector.  Lorre White is to the wealthy, what Martha Stewart is to the middle class. While Martha teaches housewives how to live well beyond there means by making it themselves, Lorre shows her wealthy followers where buy the best of the best, no matter the price, in all luxury categories.  Lorre's popularity has grown organically from the US to Europe, where she is frequently the celebrity featured in magazines and she contributes to large European Luxury and Fashion magazines with her own column. 

This  interest in Lorre's work has started to spread globally.The power of the personality is seen when Oprah, a multimedia icon for social awareness, mentions some obscure book and the next day it is on the top sellers list.  A trusted media personality is what creates the invitation to return, the trust that you can believe what is being presented and gives power to the channel. Lorre is the only luxury media personality and has a long success record of working in the luxury field.  She offers a trusted insider’s perspective on luxury.

Half of the world’s wealth is controlled by the top 2% of the population.  92 % of the world’s UHNW (Ultra High Net Worth) is new money, and 80% of them have had it only 10 years or less.  This means that the ones controlling most of the wealth globally are not brand aware. Lorre is the trusted insider that they rely on learn about luxury brands, new products, jet set events, and all things relative to this small elite group.  “Luxury brands that use to just be able to ride on their reputation, must now aggressively educate these individuals about their brand.  “These individual did not grow up with the old luxury brands.  I educate them on being able to distinguish the differences through a format that protects their ego. The UHNW has the lowest response rate to traditional ads and they respond best to the influence of peers; my shows are affective in reaching this group” said Lorre.  She also has a popular luxury blog www.LuxGuru.Typepad.com with a wealthy following.

Ms White’s years of experience in private aviation from SeaGate Travel (the 10^th largest travel company in the US with a private charter division), one of the creators of the NBA airline (used by the White House staff & reporters off season), head of global marketing for NetJets/Marquis Jets BBJ program and as a luxury marketing consultant to many luxury brands including several private jet companies, has resulted in her having a large private wealthy aviation following. 

                                                                             

Billionaire Buffett, "The Wizard of Omaha" and "The Luxury Guru", Lorre White at his club for a private aviation event.



When it comes to the ‘luxury sector’, Lorre White “The Luxury Guru” is untouchable; she’s also the CEO of White Light Consulting an international luxury marketing consulting company helping their clients reach and maintain the wealthiest 2% globally. “White Light means integrity, and we work with luxury brands to maintain their luxury brand integrity”, said MS White when asked about the meaning behind her company’s name. Most marketing people I have met do not even know what class marketing is; they cannot even distinguished the difference between blue chip companies and luxury brands. I was one of the first to study the specific motivations of the wealthy back when I was in university and this became my unique niche focus. This group responds very differently than the other 98%.  You have to toss out most of what you learned in regular mass marketing. Today, top Universities offer Luxury MBA programs. The UHNW is a very large group when measured in dollar terms, and a very small group when measured by individuals.  These are the taste makers & trend setters and they need a riffled approached instead of a mass market shot gun approach to marketing.  “People with unlimited financial resources are unaffected by traditional approaches to luxury; they must be reached emotionally,... in holistic ways” stated MS White. Lorre is in the unique situation that not only luxury brands listen to Lorre about how to reach this demographic, but the actual UHNW listen to her too!  
There are 2 types of Luxury Consumers: The aspirational and the UHNW or as she calls them “the already arrived”.  The aspirational market is much larger in terms of number of people and has multiple demographic break downs with in the aspirational sector. The fashion, perfume and cosmetic industries depend on the first category for up to 80% of their sales.  This is why the fashion industry was hit so much harder in the global recession than the private jet companies which have exclusively UHNW.

(repost)
 If you know of Martha (Stewart) you are probably part of the 98%....if you know of Lorre (White), you are most likely part of the top 2% financially.

www.LuxGuru.Typepad.com
Twitter: "Lorre" for Luxury